Shaping the brand presence of a legacy men's suit brand


Madhuman is a luxury men's suit brand originated in India. Being a legacy brand it promises stunning design with the finest materials in suits and other range of apparel.

Their online presence was limited to an etsy store and were in need of a new ecommerce store to present their range of suits, shewanis, wedding wear, etc collections.

We designed and presented a new store built on shopify that reflects a blend of contemporary and artistic feels.

Web DesignDevelopmentMarketing


Our team kickstarted the project with a detailed study of the offerings made by the brand and the target market to closely understand the element and philosophy of the brand.

The major play was to design a flawless user experience and design an interface that is appealing yet maintaining the brand consistency that the madhuman users have seen over the years.

Shopify being ecommerce friendly in terms of defining store structure, useful integrations, and search engine friendly was our choice.


On top the requirements gathered by the team from the client and the research we put in place we started with initial wireframes, structure, and the flow of the store.

Once we finalized the imagery, our shopify store development team finished the store setup with uploading all the SKUs and inventory hygiene. The marketing team parallelly finished the website content.

Once we had the complete outlook of the shopify store we started with the necessary integrations to assist in their marketing process. For email marketing we integrated klaviyo, tracking tools like Google analytics and console were integrated.


Whitechalk was a team filled with pride when we delivered the project. Not only the finished store looked amazing but the whole process has been exciting as well as full of learning for the whitechalk team.

The new store certainly redefines madhuman's brand. It will not only help them elevate their brand presence but also effectively manage their online inventory. The new website engages users with the brand story and also simplifies the navigation around their wide selection of suits and other apparel offerings.


Client comments

The journey of building a website from scratch was easy with the help of Anurag. All the best for future projects✨

Ashish Malhotra

Founder, Madhuman

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